Color Laws: Why PSWE shows off our Black and Gold

IdeasTo complement the Christmas spirit, a new engineering toy has taken the spotlight due to its uniqueness: it is targeted for young girls.  Forbes Magazine proclaimed that Debbie Sterling’s Adventure of Goldie Blox is “nothing like its kind,” mainly because it does not follow the Pink and Blue Laws.  Every toy company in the world follows the gender stereotypical color laws to advertise their toys.  For instance, when you walk in Toys ‘R Us, the store is slit into the blue and pink areas.  The blue area marks the boy zone with the building and smashing toys, while the pink houses princess castles and dolls.

However, maker and creator Debbie Sterling wanted to paint a new area: a barrier-free area to encourage young girls to think engineering is “fun and just for them.”  Sound familiar??  That’s right, this concept is one of SWE’s four facets: outreach.

Debbie’s mission is to encourage parents to rethink pink.  As PSWE members, we are already rethinking the “pink” stereotype.  Let’s help her paint a colorful future for young girls with our colors of black and gold.

You can start by ordering a Goldie Blox hands-on inventing kit for a girl you love.  It can be a younger sister, daughter, niece, or anyone!

Also, click on these links to find out more about the toy, Debbie’s mission, and the science of pink.

Move Over, Barbie — You’re Obsolete (Debbie’s promotional video)

Goldie Blox Aims to Spark Young Girls’ Interest in Engineering

Little Girl Asks Very Important Question: Why Does All the Girl Stuff Have to be Pink?

Author: Ele Chakraborty

Hi! My name is Ele and I am a junior in Biomedical Engineering and a CCO Ambassador. In my free time, I love to make graphic design, write, and figure out how to make the impossible possible.

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